Author Archive

Amazon India Goes Live with Books and Movies. What’s Next?

Amazon launched their Indian Operations this month and went live with, sending excitement among Indian buyers and jitters among Indian E-commerce companies. Indian buyers are rejoicing Amazon’s entry into already competitive Indian e-commerce marketplace as Amazon have deep pockets and discounts will start flowing soon. Why Books and Movies? Its interesting to see that

Search Engine Over Optimization (SEOO) – Scary thing to do when your Traffic Drops!

Every day I hear my partner or someone in the team speak about Keyword Rankings, Alexa, Google rank Dropping, Panda updates and so on.. And I just got the feeling that we are doing “Search Engine Over Optimization” (SEOO) and decided to write about it. So what is Search Engine Over Optimization for a startup?