Amazon India Goes Live with Books and Movies. What’s Next?

Amazon launched their Indian Operations this month and went live with, sending excitement among Indian buyers and jitters among Indian E-commerce companies. Indian buyers are rejoicing Amazon’s entry into already competitive Indian e-commerce marketplace as Amazon have deep pockets and discounts will start flowing soon. Why Books and Movies? Its interesting to see that

Search Engine Over Optimization (SEOO) – Scary thing to do when your Traffic Drops!

Every day I hear my partner or someone in the team speak about Keyword Rankings, Alexa, Google rank Dropping, Panda updates and so on.. And I just got the feeling that we are doing “Search Engine Over Optimization” (SEOO) and decided to write about it. So what is Search Engine Over Optimization for a startup?